Internal Communications & Culture Services in the GCC

What We Did:
Developed and executed a joint internal and external communications strategy to support a key national gasification project, ensuring consistent messaging and engagement across stakeholders.

Results:                                  

63% project awareness among the target audience within 1 year with multi-million coverage.

What We Did:
Designed and implemented a unified non-monetary motivation and reward system for 60,000 personnel across different regions to foster a cohesive corporate culture and enhance productivity.

Results:
Increased employee engagement by 23% within one year.

What We Did:
Designed and implemented an employer branding strategy to attract and retain top talent at the HQ, located in a remote industrial city. Developed educational standards in colleges and universities aligned with company business needs and a strategy to elevate the prestige of metallurgist and miner professions, ensuring a sustainable pipeline of qualified personnel for the plants.

Results:
Ranked as a Top-10 employer of choice nationwide within 18 months.

What We Did:
Launched internal communications and corporate culture functions to support organizational transformation, uniting 350,000 employees across 42,000 subsidiaries. Developed communication channels for all categories of personnel and created a unified non-monetary and reward system to align personnel efforts with business goals. 

Results:
Increased employee engagement by 29% over three years, enhanced loyalty, and supported organizational transformation