SAGE MATURITY MODEL
About the model
At Sage XP, we developed a diagnostic framework to assess the maturity of Internal Communications and Culture functions, clarifying where they stand today and what’s needed to move them forward. When your function moves up a level, so does its impact.
No surveys. No complex software. Just a practical tool for identifying gaps and unlocking higher impact.
Organizations are categorized into four levels based on their performance across four key dimensions:
R — Reach: How many employees your function reaches
E — Engagement: How many actively use what you offer
M — Measurement: Whether impact is tracked
Ef — Effectiveness: How well your function meets its goals
An organization’s maturity level is determined by the lowest-performing dimension.
case studies
National Gas Distribution Company
National Gas Distribution Company
National Gas Distribution Company
What We Did:
Developed and executed a joint internal and external communications strategy to support a key national gasification project, ensuring consistent messaging and engagement across stakeholders.
Results:
63% project awareness among the target audience within 1 year with multi-million coverage.
Leading Steelmaking Company
National Gas Distribution Company
National Gas Distribution Company
What We Did:
Designed and implemented a unified non-monetary motivation and reward system for 60,000 personnel across different regions to foster a cohesive corporate culture and enhance productivity.
Results:
Increased employee engagement by 23% within one year.
Leading Mining Company
National Logistics Provider
National Logistics Provider
What We Did:
Designed and implemented an employer branding strategy to attract and retain top talent at the HQ, located in a remote industrial city. Developed educational standards in colleges and universities aligned with company business needs and a strategy to elevate the prestige of metallurgist and miner professions, ensuring a sustainable pipeline of qualified personnel for the plants.
Results:
Ranked as a Top-10 employer of choice nationwide within 18 months.
National Logistics Provider
National Logistics Provider
National Logistics Provider
What We Did:
Launched internal communications and corporate culture functions to support organizational transformation, uniting 350,000 employees across 42,000 subsidiaries. Developed communication channels for all categories of personnel and created a unified non-monetary and reward system to align personnel efforts with business goals.
Results:
Increased employee engagement by 29% over three years, enhanced loyalty, and supported organizational transformation
ABOUT THE FOUNDER
led by experience
SageXP was founded by Kateryna Byelova, a corporate communications leader with over 15 years of experience designing and building functions for companies with 60,000 to 350,000 employees, often during complex transformations, mergers, and restructuring.
Kateryna holds a Master’s in Communications degree from Johns Hopkins University and is the author of the first research study on Internal Communications and Culture development across the Gulf region.
She built systems that still operate years later, with measurable impact:
+32% in NPS, +29% in employee engagement, and Top-10 employer rankings across multiple industries.