Internal Comms and Culture Functions in the Gulf:

Most Gulf-region companies are in the Grounded stage of internal communications and corporate culture maturity—functions exist, reach many employees, and have a moderate measured impact. 

Only a small number of organizations have reached the Established level, where these functions are fully embedded and highly effective. Meanwhile, about 1 in 4 companies still operate at the Started level, with minimal reach and limited influence.

This snapshot reflects the current state of internal communications and corporate culture maturity across the Gulf, based on our 2025 research.