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IC&C Gulf Landscape 2025 report on internal communication and culture in Middle East organization

Gulf Internal Communications & Corporate Culture Research

The first regional benchmark study assessing the maturity of Internal Communications and Organizational Culture functions across the GCC 

Get the GCC Benchmark Report

about the study

The Gulf Internal Communications & Corporate Culture Benchmark Research is the first region-specific study assessing how Internal Communications and Organizational Culture functions operate and create measurable impact across the GCC organizations.

What the study explores:

  • Function structure and reporting lines
  • Governance models and KPIs
  • Tools, channels, and system integration
  • AI adoption in Internal Communications
  • Function maturity levels 

Why it matters:

  • Clear benchmarking for Gulf companies 
  • Best practice mapping, gaps and opportunities for improvement
  • Region-specific insights to accelerate progress

Key Findings 2025

 




98% of Gulf companies have an Internal Communications function 


Internal Communications functions are now standard across the region 


 



 27% rate their function as highly effective


Only a minority report strong measurable impact

 




 52% report high employees reach but low engagement 


Employee engagement remains a structural challenge across the Gulf

Internal CommS & Culture Maturity Levels in the gulf

Gulf Companies’ Maturity Level by SAGE Maturity Model, Sage XP consultancy

2025 Gulf Functions Maturity Level

Most Gulf-region companies are in the Grounded stage of internal communications and corporate culture maturity—functions exist, reach many employees, and have a moderate measured impact. 


Only a small number of organizations have reached the Established level, where these functions are fully embedded and highly effective. Meanwhile, about 1 in 4 companies still operate at the Started level, with minimal reach and limited influence.


This snapshot reflects the current state of internal communications and corporate culture maturity across the Gulf, based on our 2025 research.

Gulf Practices

We know where the region stands and how to move you forward

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