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Gulf Internal Communications & Corporate Culture Research

The first regional benchmark study assessing the maturity of Internal Communications and Organizational Culture functions across the GCC 

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about the study

The Gulf Internal Communications & Corporate Culture Benchmark Research is the first region-specific study assessing how Internal Communications and Organizational Culture functions operate and create measurable impact across the GCC organizations.

What the study explores:

  • Function structure and reporting lines
  • Governance models and KPIs
  • Tools, channels, and system integration
  • AI adoption in Internal Communications
  • Function maturity levels 

Why it matters:

  • Clear benchmarking for Gulf companies 
  • Best practice mapping, gaps and opportunities for improvement
  • Region-specific insights to accelerate progress

Gulf Practices

We know where the region stands and how to move you forward

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