Internal Communications and Corporate Culture Consulting in the Gulf
Shaping employees'
behavior to improve performance
Internal Communications and Corporate Culture Consulting in the Gulf
Shaping employees'
behavior to improve performance
Shaping employees'
behavior to improve performance
Shaping employees'
behavior to improve performance

Founder of the first GCC benchmark study in Internal Communications and Corporate Culture.
We design and transform Internal Communications and Corporate Culture functions that shape employee behavior and support measurable business performance across the Gulf.
of employee engagement is driven by internal organizational communications (Karanges et al., 2015)
of employee identification with the company depends on internal communications quality (Santiago, J. K., 2020)
of perceived support comes from how satisfied employees are with internal communications (Santiago, J. K., 2020)
According to the Theory of Planned Behavior (Ajzen, 1991), behavior is shaped by three key factors:
The individual’s evaluation of the behavior — how valuable, relevant, or beneficial it seems
The perceived expectations of others — what behaviors are commonly performed and encouraged by peers, leaders, and the organization
The belief that the individual has the ability and resources to perform the behavior

We build Internal Communications and Corporate Culture functions as structured systems, not one-off initiatives. Our frameworks are designed to operate sustainably, scale with organizational growth, and deliver measurable impact over time.

We specialize in Internal Communications strategies for frontline, field-based, and distributed employees.
Our experience working with operational and remote workforces ensures communication systems are practical, accessible, and aligned with real working conditions.

We apply behavioral science principles to design Internal Communications and Corporate Culture systems that influence how employees think, decide, and act.

We support organizations during major transformations, mergers, and growth phases, aligning Internal Communications and Corporate Culture to build clarity, trust, and a unified organizational identity.
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