What We Did:
Developed and executed a joint internal and external communications strategy to support a key national gasification project, ensuring consistent messaging and engagement across stakeholders.
Results:
63% project awareness among the target audience within 1 year with multi-million coverage.
What We Did:
Designed and implemented a unified non-monetary motivation and reward system for 60,000 personnel across different regions to foster a cohesive corporate culture and enhance productivity.
Results:
Increased employee engagement by 23% within one year.
What We Did:
Designed and implemented an employer branding strategy to attract and retain top talent at the HQ, located in a remote industrial city. Developed educational standards in colleges and universities aligned with company business needs and a strategy to elevate the prestige of metallurgist and miner professions, ensuring a sustainable pipeline of qualified personnel for the plants.
Results:
Ranked as a Top-10 employer of choice nationwide within 18 months.
What We Did:
Launched internal communications and corporate culture functions to support organizational transformation, uniting 350,000 employees across 42,000 subsidiaries. Developed communication channels for all categories of personnel and created a unified non-monetary and reward system to align personnel efforts with business goals.
Results:
Increased employee engagement by 29% over three years, enhanced loyalty, and supported organizational transformation
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