Joint external and internal communications strategy design and implementation to support and streamline the execution of a key national gasification project
63% project awareness among target audience within 1 year with multi-million coverage
Unified non-monetary motivation and reward system design and implementation for all categories of personnel to foster a unified corporate culture and drive employee productivity
23% growth in employee engagement within 1 year
Employer brand strategy design and implementation to attract and retain top talent in the HQ and production sites and improve the young talent application rates
Top-10 employer of choice nation-wide within 18 months
Designed a unified strategy to drive engagement and align 350,000 employees across 82 regional HQs and 42,000 post offices, ensuring readiness for an organizational transformation. The strategy established a cohesive internal culture and communication framework, integrating motivation tools with company objectives to create a shared direction and purpose.
Achieved a 27% increase in employee engagement, fostering widespread support for transformation initiatives.
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