Internal Communications & Culture Strategy Certification
Learn how to build an Internal Communications & Culture Strategy for your organization, while developing the skills to lead it.
about the certification
The Sage XP Academy Internal Communications & Culture Strategy Certification is an applied 5-week professional development program for internal communications, corporate communications, HR and business professionals.
- The certification takes participants step by step through the process of developing an Internal Communications & Culture Strategy for their own organization.
- Each module combines methodology, practical examples and application. Participants complete practical assignments using their own organization as the working case, progressively building a draft strategy around real business priorities, employee needs and communication challenges.
- Throughout the program, participants receive professional consulting feedback on their work, helping them develop a strategy that works in practice.
- By the end of the certification, participants leave with a draft Internal Communications &Culture Strategy and the capability to continue developing and evolving it within their organization
What makes the Sage XP Academy approach different
1. Build a real strategy while you learn
1. Build a real strategy while you learn
1. Build a real strategy while you learn
Participants apply the learnings to their own organizational reality, step by step building a practical Internal Communications & Culture Strategy.
By the end of the program, they will have a draft strategy ready to refine, based on business priorities, leadership intent, employee needs and communication challenges.
2. Consulting-Style Feedback
1. Build a real strategy while you learn
1. Build a real strategy while you learn
After each module, participants complete a practical assignment using their business context.
Each assignment is reviewed by an experienced communications executive through a consulting-style process, with structured feedback to help participants test their thinking, and strengthen their work.
3. Behavior-First Approach
4. INDUSTRY EXPERTISE & ACADEMIC RIGOR
4. INDUSTRY EXPERTISE & ACADEMIC RIGOR
Sage XP Academy starts with a different question: not “What should we communicate?” but “What needs to change for the business to succeed?”
Participants learn how to translate business priorities into required behaviors and design the communication system needed to support change.
4. INDUSTRY EXPERTISE & ACADEMIC RIGOR
4. INDUSTRY EXPERTISE & ACADEMIC RIGOR
4. INDUSTRY EXPERTISE & ACADEMIC RIGOR
Sage XP Academy combines hands-on experience from complex organizations with evidence-based academic methodologies.
Led by Kateryna Byelova, the program brings together 18+ years of senior communications experience and a Master’s in Communication from Johns Hopkins University.
Who is the Certification for?
The Sage XP Academy Internal Communications & Culture Strategy Certification is designed for professionals responsible for developing, leading or delivering internal communications and culture strategy, including:
- Internal communications professionals
- Communications managers and leaders
- Corporate communications professionals
- Consultants
- HR professionals leading employee communications
- Business or functional leaders responsible for communication and culture initiatives
How the CertificATION WORKS?
Before the program
Before the program
Before the program
Participants join a pre-program consultation to discuss their business context, key communication challenges and questions.
This helps them prepare to apply the methodology to their own organization from the start.
During the program
Before the program
Before the program
Participants build their strategy through five core modules:
Module 01. Leadership Intent & Business Goals
Translate business priorities into the employee behaviors needed to support them.
Module 02. Employee Reality
Understand employee perceptions, barriers and motivators.
Module 03. Communication & Culture Audit
Assess current communication and culture practices.
Module 04. Communication & Culture Strategy Development
Turn the analysis into an actionable Internal Comms & Culture Strategy.
Module 05. Communication & Culture Strategy Implementation
Develop the roadmap for putting the strategy into practice.
After the program
Before the program
After the program
Participants join a final expert review session to discuss their strategy, receive feedback and identify areas to refine before presenting or implementing it.
Participants leave with a practical draft Internal Communications & Culture Strategy built around their business context and informed by the analysis completed throughout the program.
They also receive a Certificate in Internal Communications & Culture Strategy, recognizing their knowledge and practical work, which can be added to LinkedIn as a badge.
WHAT YOU TAKE AWAY
FOR COMMUNICATION PROFESSIONALS
FOR ORGANIZATIONS & TEAM LEADERS
FOR ORGANIZATIONS & TEAM LEADERS
Build a strategy you can use and a capability you can use again.
Develop a draft Internal Communications & Culture Strategy for your organization, receive professional feedback as you build, and learn a methodology you can apply across future roles, organizations and challenges.
FOR ORGANIZATIONS & TEAM LEADERS
FOR ORGANIZATIONS & TEAM LEADERS
FOR ORGANIZATIONS & TEAM LEADERS
Develop your strategy and your internal capability at the same time.
Your organization gains a draft Internal Communications & Culture Strategy built around real business priorities, while your team develops the capability to take it forward internally.
Request Employer Funding
Planning to request employer funding? Download our ready-to-use template to clearly explain the program, the strategic output you’ll build and the value it can bring back to your organization. Need help tailoring it to your organization? We’re happy to help — contact us at academy@sagexp.com.
Frequently Asked Questions
Find answers to the most common questions about the program below. Still have a question? Contact us at academy@sagexp.com — we’ll be happy to help.
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Build your Internal Comms & Culture Strategy while learning
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